Role Overview
As the Marketing Manager at Simple Details, you'll play a critical role in driving growth and building a world-class brand experience in a traditionally blue-collar industry. Reporting directly to the CEO, you'll oversee all marketing activities—from campaign development to execution—ensuring that every initiative supports our mission to deliver a white-glove experience for our clients.
This role requires a balanced mix of creativity, strategic thinking, and data-driven decision-making. You'll lead the marketing team, collaborate across departments, and build scalable systems that elevate Simple Details' brand presence and generate qualified leads.
Core Responsibilities
Support business objectives, lead acquisition, and elevate brand presence through targeted marketing efforts.
Lead the marketing team in developing and executing digital and traditional campaigns across multiple platforms (Facebook, Google, YouTube, Instagram, Company Websites - WordPress, etc.).
Provide expert guidance to develop innovative advertising, PR, social media, and event strategies.
Inspire the marketing team to think creatively and design cross-channel campaigns that engage, educate, and convert.
Maintain a robust research database, identifying and assembling marketing insights to guide decision-making.
Identify issues and opportunities within marketing initiatives and recommend actionable solutions.
Evaluate and recommend advertising platforms based on campaign goals, target audience, and ROI.
Determine the company's presence at conventions, trade shows, and industry events to maximize exposure.
Assess and recommend hiring or restructuring needs within the Marketing Team to support growth and scalability.
Collaborate with creative teams, internal stakeholders, external agencies, and vendors to ensure seamless execution.
Communicate weekly with other leaders to ensure full alignment and unified direction for all marketing efforts.
Develop and implement comprehensive marketing plans, including promotional calendars, product/service launches, and other high-impact projects.
Oversee and refine social media strategy and presence to strengthen the brand's reputation and visibility.
Expected Results (KPIs)
Book at least 25 qualified consults per week.
Maintain a minimum 3X ROAS each week to ensure campaign profitability.
Plan, launch, and manage 2-3 new marketing campaigns per month across primary platforms (Facebook, Google, YouTube, Instagram, and WordPress-based website).
Deliver weekly performance reports to leadership, covering key metrics such as Cost per Lead (CPL), Click-Through Rate (CTR), Cost per Mille (CPM), and conversion rates.
Maintain a detailed quarterly promotional calendar that outlines all major campaigns, events, and product/service launches.
Ensure every marketing campaign is launched on time and stays within budget parameters.
Oversee and support your marketing team to ensure they consistently meet their individual KPIs.
Requirements
5+ years of experience in Marketing and Advertising.
2+ years of management experience, ideally in a high-performance or fast-paced environment.
Proven funnel optimization and copywriting expertise.
Ability to align marketing strategy with the CEO's vision and company values.
Strong understanding of website tools.
Excellent numerical skills, with the ability to analyze metrics and work confidently with spreadsheets.
Proficient in digital advertising platforms (Google Ads, Facebook Ads, Facebook/Instagram, YouTube, etc.).
Experience building teams or departments in a scaling environment.
Strong aesthetic sensibility and an appreciation for great copy and communication.
Exceptional communication skills with extreme attention to detail.
Creative thinker who can present concepts in new and compelling ways.
Skilled at coordinating across departments to ensure unified execution.
Highly self-directed and able to work closely with a high-performance CEO.
Comfortable working with a sense of urgency and delivering results under tight timelines.
Ideal Candidate Profile
Someone who sees marketing as both an art and a science—able to create captivating campaigns while tracking every metric that drives growth.
A collaborative leader who knows how to inspire and manage a team, but isn't afraid to get hands-on with campaign execution.
A data-driven thinker who believes that numbers tell a story and uses them to optimize campaigns and prove ROI.
A creative mind with a knack for crafting engaging content and campaigns that resonate with automotive enthusiasts.
A proactive, self-directed professional who thrives in a fast-paced environment and is excited to elevate a growing brand.
Why Join Simple Details?
- Structured Training & Career Growth: Gain hands-on experience with industry-leading products and technologies and clear paths for advancement to Detailer II and III roles.
- High-Quality Work Environment: Work on premier vehicles using top-tier tools in a clean, professional studio.
- Supportive Team Culture: Join a team that values integrity, accountability, teamwork, and excellence.
- Recognition & Development: Your hard work and craftsmanship are recognized and rewarded with ongoing opportunities for development.
- Be Part of Something Special: Help elevate automotive care standards and deliver a superior client experience daily.
Join Simple Details in setting a new standard for white-glove service in the automotive care industry. If you're driven by creative excellence, operational precision, and data-driven results, we'd love to hear from you.
