Marketing Manager

Role Overview

As the Marketing Manager at Simple Details, you'll play a critical role in driving growth and building a world-class brand experience in a traditionally blue-collar industry. Reporting directly to the CEO, you'll oversee all marketing activities—from campaign development to execution—ensuring that every initiative supports our mission to deliver a white-glove experience for our clients.

This role requires a balanced mix of creativity, strategic thinking, and data-driven decision-making. You'll lead the marketing team, collaborate across departments, and build scalable systems that elevate Simple Details' brand presence and generate qualified leads.

Core Responsibilities

  • Support business objectives, lead acquisition, and elevate brand presence through targeted marketing efforts.

  • Lead the marketing team in developing and executing digital and traditional campaigns across multiple platforms (Facebook, Google, YouTube, Instagram, Company Websites - WordPress, etc.).

  • Provide expert guidance to develop innovative advertising, PR, social media, and event strategies.

  • Inspire the marketing team to think creatively and design cross-channel campaigns that engage, educate, and convert.

  • Maintain a robust research database, identifying and assembling marketing insights to guide decision-making.

  • Identify issues and opportunities within marketing initiatives and recommend actionable solutions.

  • Evaluate and recommend advertising platforms based on campaign goals, target audience, and ROI.

  • Determine the company's presence at conventions, trade shows, and industry events to maximize exposure.

  • Assess and recommend hiring or restructuring needs within the Marketing Team to support growth and scalability.

  • Collaborate with creative teams, internal stakeholders, external agencies, and vendors to ensure seamless execution.

  • Communicate weekly with other leaders to ensure full alignment and unified direction for all marketing efforts.

  • Develop and implement comprehensive marketing plans, including promotional calendars, product/service launches, and other high-impact projects.

  • Oversee and refine social media strategy and presence to strengthen the brand's reputation and visibility.

Expected Results (KPIs)

  • Book at least 25 qualified consults per week.

  • Maintain a minimum 3X ROAS each week to ensure campaign profitability.

  • Plan, launch, and manage 2-3 new marketing campaigns per month across primary platforms (Facebook, Google, YouTube, Instagram, and WordPress-based website).

  • Deliver weekly performance reports to leadership, covering key metrics such as Cost per Lead (CPL), Click-Through Rate (CTR), Cost per Mille (CPM), and conversion rates.

  • Maintain a detailed quarterly promotional calendar that outlines all major campaigns, events, and product/service launches.

  • Ensure every marketing campaign is launched on time and stays within budget parameters.

  • Oversee and support your marketing team to ensure they consistently meet their individual KPIs.

Requirements

  • 5+ years of experience in Marketing and Advertising.

  • 2+ years of management experience, ideally in a high-performance or fast-paced environment.

  • Proven funnel optimization and copywriting expertise.

  • Ability to align marketing strategy with the CEO's vision and company values.

  • Strong understanding of website tools.

  • Excellent numerical skills, with the ability to analyze metrics and work confidently with spreadsheets.

  • Proficient in digital advertising platforms (Google Ads, Facebook Ads, Facebook/Instagram, YouTube, etc.).

  • Experience building teams or departments in a scaling environment.

  • Strong aesthetic sensibility and an appreciation for great copy and communication.

  • Exceptional communication skills with extreme attention to detail.

  • Creative thinker who can present concepts in new and compelling ways.

  • Skilled at coordinating across departments to ensure unified execution.

  • Highly self-directed and able to work closely with a high-performance CEO.

  • Comfortable working with a sense of urgency and delivering results under tight timelines.

Ideal Candidate Profile

  • Someone who sees marketing as both an art and a science—able to create captivating campaigns while tracking every metric that drives growth.

  • A collaborative leader who knows how to inspire and manage a team, but isn't afraid to get hands-on with campaign execution.

  • A data-driven thinker who believes that numbers tell a story and uses them to optimize campaigns and prove ROI.

  • A creative mind with a knack for crafting engaging content and campaigns that resonate with automotive enthusiasts.

  • A proactive, self-directed professional who thrives in a fast-paced environment and is excited to elevate a growing brand.

Why Join Simple Details?

  • Structured Training & Career Growth: Gain hands-on experience with industry-leading products and technologies and clear paths for advancement to Detailer II and III roles.
  • High-Quality Work Environment: Work on premier vehicles using top-tier tools in a clean, professional studio.
  • Supportive Team Culture: Join a team that values integrity, accountability, teamwork, and excellence.
  • Recognition & Development: Your hard work and craftsmanship are recognized and rewarded with ongoing opportunities for development.
  • Be Part of Something Special: Help elevate automotive care standards and deliver a superior client experience daily.


Join Simple Details in setting a new standard for white-glove service in the automotive care industry. If you're driven by creative excellence, operational precision, and data-driven results, we'd love to hear from you.


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